To become known as a thought leader—a true expert in your field—you not only have to provide excellent service, you have to let people know about it through publishing, speaking, and publicity.

At the Wellesley Hills Group, we help you gain a reputation among your clients, prospects, and influencers as a thinker and leader. Through thought leadership, you can create more strategic conversations, set yourself apart from your competition, relieve price pressures on commoditized services, and make your lead generation efforts work better.

As former leaders of a major book publishing company, publisher of the leading marketing and sales website for professional services—RainToday.com, and authors of such research as The Business Impact of Writing a Book, we can help you develop the thought-leading content necessary to position you as an expert in your field.

Our core thought leadership services include:

Content Development: Working closely with your subject matter experts, we’ll research, write, edit, and produce content such as:

• Articles 
• White Papers 
• Podcasts
• Case Studies
• Blogs
• Books
• Newsletters

Book Publishing: According to our findings in The Business Impact of Writing a Book, a book can help you generate leads, receive higher fees for your services, and generate more speaking engagements. Deciding to write a book is the first step in a long journey to getting a book published.

Wellesley Hills Group can help guide you through this journey, from writing and editing book proposals to getting books accepted, written, and published with major book publishers.

Seminar and Webinar Development and Marketing: A great way to develop speaking engagements is to produce your own events. We have been producing our own events (both offline and online), and helping clients to run events, for decades. We can help you produce your own seminars and events, and help you to increase attendance for the events you currently run.

To find out more about Wellesley Hills Group’s work in this capability area, please contact us.