Marketing and lead generation for professional services are different than most other types of companies:

• Sales cycles are long
• Buyers can’t see or touch services before they purchase them 
• It is difficult to articulate the value of complex services
• Competition is fierce and differentiations is elusive 
• Buyers tend to be hard-to-reach, high-level decision makers
• A high level of trust is necessary
• Marketing is essential for creating conversations

At the Wellesley Hills Group, we understand the unique challenges services firms face when looking to grow. Through our research and work with hundreds of professional services firms, we know what it takes to build a successful service practice, business, and firm.

Whether it’s building an overall plan to grow your firm, creating a brand that sets your firm apart in your market, launching new services and new markets, or building a plan to put more leads into the pipeline, we can help.

Our Marketing and Lead Generation Strategy services can help you go to market in ways that work to grow a profitable service business. Through our process we help our clients address: 

• Targeting: Attracting the right clients and buyers within your target market


• Value proposition development: Crafting and delivering the messages to the market that will resonate most with decision makers, influencers, and referral sources


• Positioning: Positioning yourself in the best light against competitors


• Competitive planning: Differentiating yourself from competitors


• Marketing communications planning and budgeting: Creating marketing and lead generation programs that generate conversations and opportunities both short and long term


• Implementation planning: Implementing with hustle, passion, intensity, and skill


• Expectation setting: Making sure all investments in marketing and business development are getting the highest return on investment and meeting your goals for firm growth


• Brand building: Building a brand to increase all aspects of your firm’s competitiveness and market leadership


• Marketing and sales integration: Ensuring that marketing, business development, and service delivery are working in concert

To find out more about Wellesley Hills Group’s work in this capability area, please contact us.