As Sun Tzu said, strategy without tactics is the slowest route to victory. While professional services firms often know what they need to do to market the firm, getting it all done (and getting it all done well) eludes them. Typically one of three things happens:

1. They get busy with client work and firm management, and marketing gets pushed to the back burner
2. They don’t have the skills, knowledge, or support to implement marketing and implement it well
3. They don’t have a plan to follow

Each of these lead to marketing and brand-building activities that are disjointed with inconsistent messaging, frequency, and quality.

Service business marketing and branding is an intense and ongoing process that goes much deeper than developing and implementing one-off campaigns. Successful implementation requires three things to come together:

1. Marketing to the right targets
2. Marketing with the right message
3. Marketing at the right time

Wellesley Hills Group helps you to develop an ongoing marketing communications plan that includes multiple touches across multiple media to draw prospects into the seduction of your brand and to position you as the expert and go-to firm in your area. 

Our core brand and marketing implementation services include:

Brand and Marketing Communications Implementation: Many firms work hard to get their brand strategy in place, work hard to build a new corporate identity and website, and then don’t get the benefit that they could get from brand.

To help firms get the most benefit they can from their brand, Wellesley Hills Group has developed the Brand RAMP^SM. We use the Brand RAMP and other proprietary models to help our clients implement their marketing and build their brands. Depending on each client's situation and needs, we often employ the following marketing communications tactics to RAMP up the client's market-leading brands:

• Brand and corporate identity development 
• Collateral materials development
• Copywriting
• Graphic design 
• Direct mail design and campaign management 
• Internal brand team training 
• Lead generation implementation
• Marketing campaign project management
• Seminar and webinar development and event marketing 
• Thought leadership development and marketing
• Web site assessment and development

We work alongside your team to help fill in any gaps to ensure that the right targets are getting the right messages in a way that keeps your firm top of mind and builds preference for your services.

Marketing Message and Value Proposition Development: Understanding how your clients and the market benefit from your services is the foundation of successful marketing. We work with you to understand and articulate your value, and then develop the most compelling messages that best communicate the value you deliver and the difference you make. Learn More>>

Lead Generation: Conventional wisdom says that direct marketing and lead generation are not good ways to build brand. That’s nonsense. Lead generation done right generates leads and builds brand. Learn more>>

To find out more about Wellesley Hills Group’s work in this capability area, please contact us.