Consider these facts:

• According to How Clients Buy: The Benchmark Report on Marketing and Selling Professional Services from the Client Perspective, there are over 11 different methods besides referrals that the majority of buyers of professional services are likely to use initially to find professional services providers. And, in total, there were 25 methods besides referrals that our research indicated were important to consider.
• According to our Fees and Pricing and What’s Working in Lead Generation benchmark research, the professional services firms that are brand leaders earn higher fees, are more likely to grow, and have a much easier time generating leads than lesser-known firms.

There’s no question that marketing and branding can be the key to sustained service firm growth. At the Wellesley Hills Group, through this type of research and experience working with hundreds of professional services firms, we know what works to grow service businesses.

Whether it’s building an overall plan to grow your firm, creating a brand that sets your firm apart in your market, launching new services and new markets, or building a plan to put more leads into the pipeline, we can help. Our core Marketing and Branding services include:

Brand Strategy: What makes your company and your services genuine and distinct? How do you stack up against your competition? What will it take to capture the brand position in your market that you want? What is your reputation? We work with you to answer these brand strategy questions not only for where you currently are, but where you want to be. We take a client and market centric approach to develop a strong, proactive, and competitive brand strategy for your firm and services. Learn more>>

Thought Leadership Development: You know you are an expert in your field, but do enough people—the right people in your markets—think about you as a thought leader? Through writing, publishing, speaking, publicity, and other tactics, we help you get known as a thought leader with your prospects, clients, and colleagues. Learn more>>

Marketing and Lead Generation Strategy: Targeting. Value proposition development. Positioning. Competitive planning. Marketing communications planning and budgeting. Implementation. Expectations for outcomes. Critical success factors. Our marketing and lead generation strategy services can help you build a road map to service firm growth and profitability. Learn more>>

Marketing and Brand Implementation: Implementing an ongoing marketing communications plan. Developing ongoing email and direct mail communications. Running a seminar, webinar, or event. Building websites, e-newsletters, and marketing collateral. From concept to completion, we help you develop the strategy, positioning, messages, graphic design, and copy to bring your messages to the market. Learn more>>

Marketing Message and Value Proposition Development: Before engaging any brand building, marketing, lead generation, or business development implementation, you need to know which messages will resonate with your target market. We hone in on the hot buttons that matter most to clients and prospects that fit with the value your firm delivers. Learn more>>

Marketing Leadership and Staff Augmentation: Are you in between chief marketing officers and want to keep the engine running while you conduct a search for a new one? Do you have areas of your marketing that you need to implement, but you don’t want to hire a full time person? Perhaps you want the leadership and skill a chief marketing officer can provide, but you’re not ready to hire one full time. We work with our clients to step in on an interim or long-term basis to lead their marketing function and augment their staff in a variety of areas. Learn more>>

To find out more about Wellesley Hills Group’s work in this capability area, please contact us.