Lead generation for professional services is different than most other types of companies:

• Sales cycles are long
• Buyers can’t see or touch services before they purchase them 
• It is difficult to articulate the value of complex services
• Competition is fierce and differentiation is elusive
• Buyers tend to be hard-to-reach, high-level decision makers
• A high level of trust is necessary

At the Wellesley Hills Group, we understand the unique challenges services firms face when looking to grow. Through our research and work with hundreds of professional services firms, we know what it takes to build a successful service practice, business, and firm.

Whether it’s building an overall plan to grow your firm or building a plan to put more leads into the pipeline, we can help.

Our Lead Generation Strategy services can help you go to market in ways that work to grow a profitable service business. Through our process we help our clients address:

• Targeting: Attracting the right clients and buyers within your target market


• Value proposition development: Crafting and delivering the messages to the market that will resonate most with decision makers, influencers, and referral sources


• Positioning: Positioning yourself in the best light against competitors


• Competitive planning: Differentiating yourself from competitors


• Communications planning and budgeting: Creating lead generation programs that generate conversations and opportunities both short and long term


• Implementation planning: Implementing with hustle, passion, intensity, and skill


• Expectation setting: Making sure all investments in business development are getting the highest return on investment and meeting your goals for firm growth


• Marketing and Sales Integration: Ensuring that marketing, business development, and service delivery are working in concert

Can Wellesley Hills Group help you create a strategy that will generate more leads?

Give us a call at 508-626-9991, send us an email, or fill out our contact form to learn how we can help you identify the best opportunities to generate more leads.