| FRAMINGHAM, MA - November 19, 2007 - Wellesley Hills Group is proud to announce that Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, has recently been published in the CPA Insider™, the eNewsletter of AICPA, the premier national association for certified public accountants. The newsletter published Mike’s article titled “Truths and Lies in Accounting Services Branding,” which revealed five branding maxims. “There are many branding maxims tossed about in the marketing world, maxims accepted as unquestionable gospel and law, which are simply not valid,” Mike Schultz writes. He continues on advising one should, “always seek to understand the underlying dynamics of your own industry and company before making decisions on how to brand your business.” The article continues on to outline 5 commonly held branding beliefs that may be meant for breaking, especially if you work in the accounting services industry. Read more on “Truths and Lies in Accounting Services Branding.”
About AICPA
The American Institute of Certified Public Accountants (AICPA) is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients. The AICPA CPA Insider™ delivers need-to-know news of the profession, hard-hitting commentary, recommended products and professional development resources to more than 175,000 AICPA members every week. About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. Contact Information
Karina Duran
Associate
Wellesley Hills Group
kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |