| Program Introduction Marketing professional services is unlike any other type of marketing. Challenges often associated with professoinal services marketing include: - Clients can't see or touch services before they purchase them
- Competition for service companies are often the clients themselves
- Service branding extends beyond marketing
- Proactive lead generation is difficult
- Marketing and sales lose momentum
- Marketing and sales are often disjointed
- Professional services marketers are often consultants and managers themselves who wear many different hats besides marketing
Overcoming these challenges is difficult, but not insurmountable. To help you become the best professional services marketer you can be, the Wellesley Hills Group is pleased to offer How to Market Professional Services: Action Marketing for Services™
This intensive, interactive seminar is designed to help you and your firm engage robust and effective professional services marketing initiatives that succeed over both the short and long-term.
Key Program Benefits: Benefits of How to Market Professional Services: Action Marketing for Services: - Build a services marketing plan that links tactics to results
- Link marketing and sales for maximum effectiveness
- Energize staff around new marketing and branding initiatives
- Make the business case for, and prove the value of, marketing
- Increase the effectiveness of all your marketing tactics
- Generate increased service leads through various direct marketing techniques
Program Topics At a high-level, the major topics of focus are: - Introduction to Marketing Professional Services
- Branding Your Services
- Leveraging Marketing and Sales for Maximum Effectiveness
- Planning Individual Marketing Initiatives
- Building a Services Marketing Action Plan
- Implementing Sustainable Marketing Programs
- Linking Marketing to Business Results
- Enhancing Marketing Effectiveness
Who Will Benefit Those responsible for managing, marketing, or selling: - Management and Technology Consulting
- Legal Services
- Accounting and Financial Services
- Architectural, Engineering, and Construction Services
This program is also geared towards people who are responsible for marketing their services as a part-time portion of their professional responsibilities (e.g. division managers, consultants, and firm executives).
Program Format How to Market Consulting and Professional Services: Action Marketing for Services™ is designed as an Action Learning program. Action Learning is simply an approach to training and development where, instead of focusing on solving make-believe 'cases', the program focuses on solving the real life business issues of the attendees. During this highly-interactive program, participants work specifically on their unique marketing goals and challenges.
Due to the Action Learning structure of the program, service firm leaders and division managers often structure management off-sites and retreats around it. |