| Marketing and Branding Educational Services Marketing and branding educational services is a challenge. Prospective students can't see, touch, or feel an education before they commit to it. This makes a brand difficult to conceptualize and evaluate from the student's perspective, creating increased uncertainty and perceived risk. From the college perspective, this intangibility can make it difficult for you to conceptualize your character and develop a marketable curriculum. In marketing educational services, trust is essential. Some level of trust in the educational institution and its people must be established before a student will engage the institution. Assisting colleges and universities with their branding and marketing challenges is one of the core services Wellesley Hills Group offers. From our extensive experience in higher education, we know that educational marketing challenges are different from corporate marketing issues, and that the unique character, brand image, and position is critical to a college's recruitment efforts. Selling Educational Services In selling educational services, passion is crucial, yet elusive. The more passion, spirit, hustle, and desire your staff brings to the organization every day, the more success you will have. This is where a strong brand positioning that extends to the internal constituency is important. Brands are just as much about who you are as they are about what you do. Internal brand management and communications can be as vital to marketing and sales success as external communications. The consultants at the Wellesley Hills Group are very familiar with the unique attributes associated with marketing, selling, and branding educational institutions. We have worked with various institutions, including:
- London Business School
- Babson College
- Bentley College
- Fordham University
- Dean College
- Fitchburg State College
- Bryant College
- Apollo Group/University of Phoenix
- San Francisco State University
- DePaul University
- University of Massachusetts
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