FRAMINGHAM, MA - April 13, 2006 - On April 11, 2006 over 50 people attended Wellesley Hills Group's hour and a half executive breakfast seminar, Best Practices in Professional Services Lead Generation in Newton, MA. At this session, Mike Schultz outlined lead generation challenges, myths, and 7 best practices for professional services including:- Plan intelligently for services marketing
- Infuse value in selling and marketing
- Create leverage offers and experiences
- Use marketing tactics and tools appropriately
- Generate short-term and long-term leads
- Focus on brand as an outcome
- Measure results
Attendees left the program with a better idea of how to structure their lead generation activities and think about marketing in a professional services environment. Attendee Comments "Good program, solid process. Very good speaker - well prepared and good content."
- Bill Kotsifas, Regional Sales Manager, Deltek Systems "Very valuable."
- Mary Kay Henderson, Fulfillment Plus Mailing Solutions "Good overview and detail on lead generation."
- Larry Buchsbaum, Director of Marketing, LBVentures "The program offers some very valued points about branding and marketing."
- Kimberly R. Duckworth, Instructional Design/Training Consultant, Hotham Associates Best Practices in Professional Services Lead Generation is available as a keynote speech and interactive classroom training program. If you are a professional association, you can have this program delivered to your membership or conference. About Wellesley Hills Group The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. Contact Information
Erica Stritch
Senior Associate
Wellesley Hills Group
estritch@whillsgroup.com
p. 508-626-9991 ext. 201
f. 508-848-3082 |