FRAMINGHAM, MA - April 2, 2007 - Mike Schultz, Principal of Wellesley Hills Group and Publisher of RainToday.com was recently interviewed by Paul Dunay, Global Director of Field Marketing at BearingPoint, for his Buzz Marketing for Technology Blog. The two spoke mostly about the results from the What's Working in Lead Generation study released by RainToday.com. In this interview Mike answers the questions:- Why did traditional media score so low in lead generation tactics?
- Why are some firms successful at cold calling and some are not?
- Integrated marketing - is there a silver bullet?
- What are some best practices in lead nurturing?
To read the complete interview visit Business Week online. To learn more about What's Working in Lead Generation visit RainToday.com. To listen to the complete interview visit the Services Insider Blog. About Wellesley Hills Group The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. Contact Information
Patrick Cahill
Associate
Wellesley Hills Group
pcahill@whillsgroup.com
p. 508-626-9991 ext. 208
f. 508-848-3082 |