GENERATING LEADS AND CREATING DEMAND FOR YOUR SERVICES

Seminar Description	Not too long ago referrals could sustain a healthy, fast growing professional services firm. While referrals are still necessary, many firms find that they are no longer sufficient to achieve growth goals. Now that referrals are only one part of the marketing and sales story, how do you generate the leads necessary to support growth at your firm? This seminar covers the spectrum of short-term and long-term lead generation and demand creation, including topics such as setting meetings, direct marketing, building brand, creating top-of-mind awareness for your services, marketing to current clients as well as prospects, and becoming a preferred provider of your prospects.
What You Will Learn	You will learn how to: Generate leads and demand Take the value of your services and communicate that value to clients Create a lead generation program Communicate with clients and prospects in multi-faceted ways that create real demand Create 'offers' that engage prospects and deepen relationships Set up lead nurturing as a system
How You Will Benefit	Benefits of attending Generating Leads and Creating Demand for Your Services: Get more prospects in your business pipeline Turn 'long-term' leads into actual business Create more opportunities for your services Create conversations at the elusive time of need Reinforce your value proposition over the long-term Insulate current clients from competitors Brand your services with top prospects
Who Should Attend	This program is for all professional services providers, business leaders, business developers, and marketers in: Accounting and Financial Consulting Law Consulting (Management, IT, HR, Training, etc.) Architects, Engineers, and Construction PR, Marketing, and Advertising Other Business-to-Business Professionals
CPE Credits	7.5 Credits Available
Delivery	This seminar is available as an on-site training program.
Learn more	Contact us to learn more about bringing this program to your organization - 508-626-9991.