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Framingham, MA - November 30, 2005 - Wellesley Hills Group is pleased to announce the addition of branding expert, Bob Croston to their team. Bob's twenty year career in marketing, advertising and sales management includes diverse experience in the financial services, higher education, consumer goods and professional services categories. Bob is particularly skilled in strategic planning and brand development, having crafted campaigns and positioning platforms for noteworthy brands such as General Motors, Fidelity Investments, Fleet and Nellie Mae.
"The experience Bob brings to the table is second to none," said John Doerr, Principal of Wellesley Hills Group. "His expertise in branding, especially in the financial services, higher education and professional services markets is sure to benefit our clients."
Most recently, Bob was the Managing Partner of Forte Croston, a marketing services firm, which he grew from startup to $12 million in two years. There he developed Corporate Introspection,™ the agency's proprietary brand development process, which is noted for its brand architecture and business assessment model that efficiently integrates organizational platforms across all media and to all constituents.
Before Forte Croston, Bob spent ten years with McCann-Erickson, the world's largest advertising agency. There he guided the transformation of General Motors' GMC Division from a work oriented truck brand to a consumer oriented premium brand. He contributed to the creation of a brand management structure within General Motors that repositioned the production oriented company as market driven.
Bob was a student-athlete at Hartwick College and has studied brand management and strategic marketing at The Wharton School of the University of Pennsylvania.
About Wellesley Hills Group
Wellesley Hills Group is a leader in helping consulting, technology, and professional services firms to achieve their growth and profit potential. As a full service management consulting firm and marketing agency, world-class and emerging service firms rely on the professionals at the Wellesley Hills Group to help them brand, market, sell, and manage their services and companies. For more information, visit the Wellesley Hills Group on the web at www.whillsgroup.com or call 508-626-9991.
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Contact Information
Wellesley Hills Group
Erica Stritch
600 Worcester Road
Suite 301
Framingham, MA 01702
508-626-9991
estritch@whillsgroup.com
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