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Ten participants in the study will be randomly selected to receive a copy of the research report, How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective.
FOR IMMEDIATE RELEASE
FRAMINGHAM, Massachusetts, -- October 27, 2005 -- RainToday.com, the premier online source for insight and advice on marketing and selling for professional services firms, announced today the topic for their next research report, The Effects of Publishing Business Books on Professional Services Practices. RainToday.com's research team will investigate just how beneficial publishing a business book as a marketing tactic actually is.
“Many people believe that writing a business book will dramatically increase their sales and boost their reputation as a thought leader or expert in their field. The truth is, these people might be right – but these effects have yet to be measured on a wide scale,” says Mike Schultz, Publisher of RainToday.com and Principal of Wellesley Hills Group. “By conducting this research, we will discover what these effects have been, and what strategies consultants and professional service providers can use to get the most leverage out of books they publish.”
The RainToday.com research methodology is a survey of authors who have published business books, along with in depth interviews with authors, publishers, and others. Some of the questions this research will answer are:
- How much of a boost in revenue, brand, speaking engagements, and other factors have business book authors realized after publishing their books?
- What is the effect on a practice of a book that sold well versus one that did not?
- What is the effect of publishing a book with a major publishing house versus a small one?
- What is the effect on book sales of using a PR service or book marketing firm?
- How much have other business book authors invested to gets their books published?
The survey is expected to be open through early November. RainToday.com is seeking interested authors to share their experiences regarding the publishing process. To participate in this survey on getting published visit: http://www.surveymonkey.com/s.asp?u=56851358624. Upon completion authors will be entered to win one of the ten copies of How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective.
About RainToday.com
RainToday.com is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a weekly newsletter. For more information on RainToday.com, visit http://www.raintoday.com.
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RainToday.com Contact Information
Erica Stritch
Advertising and Sales Manager
RainToday.com
estritch@raintoday.com
p. 508-405-0438 ext #301
f. 508-848-3082
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