| Discover which marketing and sales strategies are most likely to generate new clients for your services. A decade ago referrals could sustain a healthy, fast growing professional services firm. While referrals are still necessary, many firms find they are no longer sufficient to achieve growth goals. Now that referrals are only one part of the marketing and sales story, how do you know which strategies are right to support growth at your firm?
Topics covered at this content-filled executive seminar designed specifically for business-to-business professional services marketers and firm leaders include: - Developing marketing and sales strategies that lead to the greatest business development success
- Generating more leads using proven marketing tactics that work for professional services firms
- Creating value propositions that resonate with your prospects
- Delivering value in your marketing and business development processes
- Nurturing leads to stay top of mind and ensure that no lead is dropped
- Avoiding the most common mistakes professionals make while selling their services
We will share with you benchmarking data from the research report, How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective, our own experiences and best practices in marketing and selling professional services, and real life sales and marketing success stories. Feedback from a past session of How to Grow Your Client Base: Marketing and Sales excellence for Professional Services Firms "Very good demonstration of your knowledge...Great refresher on value statements and reminder to continue to 'sell' to clients."
- Margery Piercey, Principal, Wolf and Company, PC “Well done. Useful information. Learned the need to better articulate value, put more emphasis on our company website, show more enthusiasm, and ask for an initial discovery meeting early in the RFP process.”
- Tim Tippett, Vice President of Sales, W.A. Wilde Company "[How to Grow Your Client Base] reinforced value, the idea of knowing and understanding needs, and the concept of doing seminars and how to promote them."
- Sharyn Dunn, Marketing and Sales Manager, Electronic Environments Corporation "Well done - good examples."
- Steve Migridichian, President, Corporate Environmental Advisors, Inc. How to Grow Your Client Base: Marketing and Sales Excellence for Professional Services is available as a keynote speech and interactive classroom training program. Call 508-626-9991 for more details.
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