| FOR IMMEDIATE RELEASE Framingham, MA -- May 25, 2005 -- Wellesley Hills Group, a management consulting and marketing firm to professional services industries, announced the launch of the new destination website, RainToday.com: the premier online source for insight, advice, and tools for growing a service business. Featuring the most up-to-date resources available, the site will include articles by industry experts, how-to guides and tools, primary research reports in services marketing and selling, webinars, in-person events, and a weekly newsletter. RainToday.com focuses on helping professional service providers generate more revenue and grow their firms. "While there are quite a few resources on the web and in print for marketing and sales in general, there is no major site designed specifically to the unique challenges that face service firms," said Mike Schultz, founder and publisher of RainToday.com. "RainToday.com will allow us the opportunity to bring together the best thinking in services marketing and selling, and to share it with leaders of professional services firms of all sizes." Rainmaker Report, a free weekly e-newsletter, is a main feature of the site. Rainmaker Report will bring to subscribers' inboxes new, relevant, and useful tips and how-tos from experts around the world on marketing and selling services. Among the experts featured on the site and in the e-newsletter are David Maister, John Doerr, Charles Green, Patrick McKenna, and Ruth P. Stevens. Rainmaker Report is part of the ongoing commitment to share knowledge and best practices on the topics of service firm marketing strategies, marketing tactics, management, and rainmaking. "Whether your challenge is marketing or selling professional services, being part of the Raintoday.com community will energize and inspire you to reach new clients and achieve healthy revenue growth for your firm," said Andrea Meacham, RainToday.com's research director and chief content officer. In addition to free articles, RainToday.com prominently features new primary research such as How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective. This report (and others to be launched in coming months) helps professional services marketers and sellers become as successful as they can by providing not only useful data, but also advice on how to apply it. "The dynamics of how you grow a services firm versus how you grow most other types of companies are simply different," Schultz said. "With RainToday.com we'll be able to give leaders, marketers, and sellers of professional services research and ideas that will be immediately useful for them." About Wellesley Hills Group and RainToday.com The Wellesley Hills Group specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services (http://www.raintoday.com). Contact Information
Erica Stritch
Advertising and Sales Manager
RainToday.com
estritch@raintoday.com
p. 508-405-0438 ext #301
f. 508-848-3082 |