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September 17, 2004 - Framingham, MA
Dan Walker of SalesRepRadio interviewed Mike Schultz, Principal of the Wellesley Hills Group and services lead generation expert, on the common myths associated with services lead generation. Here's what Mike had to say:
"I would say the biggest myth when it comes to generating leads for services, especially professional-type services, is that cold-calling does not work. Cold-calling does indeed work for services - if you do it right. The question is, how can you mange the transition from being the salesperson to trusted advisor?"
Listen to the complete interview online and learn how to overcome these myths and begin generating new leads for your service firm. |