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SERVICES MARKETING HAIKU

By Mike Schultz

I.
Delivering soon.
            With seminar on my brain,
Can't deal with you now.


II.
Our clients don't know
            About all our services.
Should we do some ads?


III.
Real busy this month,
            Tho' never can tell from where
New projects will come.


IV.
Have too much free time.
            Needing projects…get me leads!
Please buy more from me.


V.
Flexible business.
            Services firm strategy
Changes every week.


VI.
Your satisfaction
            Is our top priority.
Please fill out this form.


VII.
The economy:
            Growing steadily for months.
No more excuses.


VIII.
Branding consultant
            Says rename the company.
I think he's a loon.


IX.
Big client just signed!
            No West Wing rerun tonight.
8 A.M. meeting.


X.
Will I make partner?
            Business development scares
The wits out of me.


XI.
Differentia-
            tion. In marketing it's tough.
Haiku it's tougher.


XII.
Qualification:
            Can't meet now if you can't buy.
My time is precious.


XIII.
Repeat client work.
            Foundation of our practice.
Need new clients, too.


XIV.
Write more articles.
           Editor on tight deadline.
Is this one on time?


XV.
Change of pace will help.
             Think far, far out of the box.
Enjoy more success.



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"How to Sell Professional Services was absolutely superb and I would refer it to anyone in professional services."

 
- Deborah Williams-Walshe
Director, Business Development & Strategy,
BDO Dunwoody, LLP