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Framingham, MA – August 25, 2004
The Wellesley Hills Group, a leading marketing and consulting firm to service and technology industries, announced today a major expansion of their lead generation services. As service industries such as accounting, law, consulting, and technology services evolve, lead generation has become a significant and vexing challenge.
Having generated more than 1,000 qualified leads and meetings for service and technology firms in the last year, the Wellesley Hills Group is the secret weapon for growth-oriented service firms. “CPAs, consultants, and most other professional service providers used to get all of their business through referrals. This simply isn't the case anymore,” said Mike Schultz, Principal of the Wellesley Hills Group. “Much like product businesses, they need to go find clients proactively. The first, and often the greatest, challenge in this process is generating the initial conversation.”
Through its lead generation division, the Wellesley Hills Group secures initial meetings for its clients and their prospects. These meetings are generated through a mix of marketing and sales tactics such as direct marketing, seminar, and telephone prospecting. Telephone-based lead generation as a stand alone tactic is greatly underutilized, yet it can generate significant ROI on marketing investment in the right situations.
“Every service firm has a different definition of a quality lead. While one firm might need a prospect with a current challenge to solve, another firm might simply need meetings with the right title at a company. They realize it is up to them to create the desire for their services. Regardless of the definition, we can get our clients the meetings they need,” said Sandy O'Dell, Director of the lead generation division at the Wellesley Hills Group. “If you know the set of people that you would like to meet with, we can get you into see them.”
The Wellesley Hills Group has expanded and enhanced their Framingham facility to accommodate significant growth in lead generation services. With the right technology, facilities, and people in place, the firm can now help clients generate more leads and meetings efficiently and predictably.
About the Wellesley Hills Group
The Wellesley Hills Group assists consulting, technology, and professional services firms to achieve their growth and profit potential. World-class and emerging growth service firms rely on the professionals at the Wellesley Hills Group to help them develop, brand, market, sell, and manage their services and companies. For more information, visit the Wellesley Hills Group on the web at www.whillsgroup.com or call 508-626-9991.
Contact:
Sandy O'Dell
Director
Wellesley Hills Group
600 Worcester Road
Framingham, MA 01702
508-626-9991 x202 |