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New Orleans – June 24, 2004 – Mike Schultz, Principal of the Wellesley Hills Group, spoke on Branding Accounting Services – True North, Service Differentiation, and Market Leadership at CPAmerica's annual conference in New Orleans. Mike led an engaging discussion on understanding the special dynamics of branding services and overcoming challenges in branding.
“Excellent Presenter. Great program organization. [Mike Schultz] generated great thoughts and discussions. Obviously an expert on the topic,” said Jennifer Montgomery, Marketing Director at Work & Greer, PC. “[He] really made me realize how our firm is lacking a feeling of responsibility delivering our service promise to clients. [The program offered] great tools to generate thoughts on how to change that problem. Not enough time!”
Branding Accounting Services gave participants the tools and know how to market and brand their service effectively while staying focused on measurable results. “I loved that (the Wellesley Hills Group) linked branding with quantifiable metrics. The program was thoughtful and incorporated known methods with new approaches to services branding. Great!” commented Lauren Robinson, Marketing Director at Good, Swartz, Brown & Berns, Los Angeles, CA."
"In the fragmented, no true-market-leader world of service businesses and professional service firms, establishing a brand is both necessary and agonizingly elusive,” noted Michael Schultz, event presenter. “Branding a law firm, CPA firm, management or financial consulting firm, and technology services firm is much different than how you might brand a new SUV, soft drink, pharmaceutical product, or retail chain. Target customers must be taken through specific stages and if done correctly, brand can be one of the most powerful weapons in your professional services marketing arsenal."
Branding Service Businesses – True North, Service Differentiation, and Market Leadership is available as a keynote speech and interactive classroom training program. If you are a professional association, you can have this program delivered to your membership or conference.
About the Wellesley Hills Group
The Wellesley Hills Group helps consulting and professional services firms achieve their growth and profit potential. World-class and emerging growth service firms rely on the professionals at the Wellesley Hills Group to help them develop, brand, market, sell, and manage their services and companies. For more information, visit the Wellesley Hills Group on the web at www.whillsgroup.com or call 508-626-9991.
Contact:
Mike Schultz
Wellesley Hills Group
508-626-9991
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