DIRECT MARKETING

Direct Marketing Strategy

Success in services direct marketing comes from building and improving a sustained marketing program with clear goals and success measures. The first step in generating a constant flow of leads and revenue from professional services direct marketing is building a sound strategy.

Taking the front-end time and effort to build a professional services marketing strategy that will work for you can save you thousands of dollars (or more), and ensure that your ROI will be as strong as possible.

Direct Marketing Campaign Implementation

In direct marketing, a series of processes come together to create a successful campaign. The Wellesley Hills Group provides high-end services in the following areas:

  • Overall services direct marketing strategy
  • Campaign strategy and development
  • Campaign project management
  • List selection and strategic database management
  • Graphic design and copywriting
  • Printer and mailhouse selection and supervision
  • Return-on-investment and campaign analytics and success measurement


Strategy and Brand Development
Marketing and Lead Generation
Sales Training and Performance Improvement
Client Quote

"At How to Sell Professional Services, the one-on-one and small group exercises were structured in a way that I could practice the techniques applied to my actual business, for example explain the scope of services we offer, lead a discussion to discover the needs of a potential client, etc. Having an opportunity to act out the techniques really drives the point home."

 
- Chris Schroeder
Partner,
Centrec Consulting Group