The case is simple: putting knowledge of your market and clients to work for you can directly lead to revenue and profit growth. The first step in that process is generating relevant, timely, and useful knowledge of your market and clients...their wants, their needs, their satisfaction, their preferences, their buying styles.
The Wellesley Hills Group is dedicated to helping you learn about your current and potential clients. Our major client and market research and consulting services include:
- Market Research and Consulting: Need to identify a target market...determine if one exists...know who the competitors are...what it will take for a new player to break in? Need to know your reputation and brand position within a particular market?
If you need an infusion of talent and resources to research and analyze a marketplace, we can help.
- Client Research and Satisfaction Measurement: The golden goose of marketing in a service business is repeat business and referrals. The more satisfied your clients are with your services and organization, the more likely they will be to buy from you again and refer you to others.
With our client satisfaction measurement, research, and consulting services, we can help you determine your clients' current level of satisfaction, build strategies to increase their satisfaction, and implement those strategies.
- Value Proposition Research: What you believe about why your clients value working with you, and what they believe about the value you provide, are often quite different.
We conduct client and market research to help you understand the true value of your services. We then work with you to develop a compelling value proposition that serves as the foundation for your marketing and growth activities to find the right new clients and communicate with them in the right way.
- Client Needs Profiling: We will build a Client Needs Profile that is easy to understand and easy to apply. You can use the Client Needs Profile to increase the performance of your sales organization, develop client retention strategies, and build and launch new products and services.
- Win-Loss Analysis: Do you believe that you can increase sales of a particular service, but you don't know exactly what to do that will be effective?
We can work with your current clients to help you understand why they bought from you, and your "almost" clients to understand why they didn't buy from you. We can then turn that research into a plan to increase your sales and your profits.
- New Service Analysis and Consulting: Are you putting together a new product or service and want to know what the "hot buttons" will be for the market and your clients?
We can utilize a variety of qualitative and quantitative market research methods to help you build and position your new products and services for success.
- Client Research Events: In the right situation, it may be a great boon to client satisfaction to organize an event that brings clients together with you for specific purposes. It may be a client appreciation event, a user educational event, or a feedback and focus group event. Whatever the case, we can help you design, develop, and implement an event that helps you broaden and deepen your relationship with your clients.
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