BRAND DEVELOPMENT

The Wellesley Hills Group works with service businesses to help them build a strong market position and brand. Our core brand development and brand research services include:

  • Brand Development Strategy: What makes your company and your services genuine and distinct? How do you stack up against your competition? What will it take to capture the brand position in your market that you want? What is your reputation? Where should you be a thought leader?

    We work with you to answer these brand strategy questions not only for where you currently are, but where you want to be. We take a client and market centric approach to develop a strong, proactive, and competitive brand strategy for your firm and services.

  • Value Proposition and Message Development: Understanding how your clients and the market benefit from your services is the foundation to successful marketing. We help you understand and communicate why your services and your firm are valuable.

    Our value proposition development process includes research and analysis of internal stakeholders, competitors, current clients, and prospects. We work with you in the development of a compelling value proposition for your firm that clearly states how your clients benefit from engaging your services.

    This value proposition then serves as the foundation for the messaging in ongoing marketing campaigns aimed at generating leads for your business, and for internal processes such as hiring and training.

  • Brand Implementation: A genuine and distinct brand should allow you to generate more leads, capture higher prices for your services, grow your revenue and reputation, and win more new clients than the competition.

    To do this, not only do clients and prospects need to know about your firm and be able to articulate what you do, they have to remember you at the elusive time of need. And when that time of need arises, they must then prefer to call you and engage you in a discussion.

    We work with you to build a brand that works for service businesses. We then put your brand to work for you with our brand implementation services. 

  • Brand Research and Measurement: How many of the prospects in your target market know about you? What do they think about you? Will they call you or a competitor when the need for your services arise? What do they think is the value you offer? Do they consider you a leader in the market? 

    What do your current clients think about you? Are they considering switching to a new provider? If so, why? Do they have needs for other services you offer that they are currently not taking advantage of?

    Our brand research and measurement services help you answer these questions and more regarding the strength of your reputation and brand in the market and with current clients.


SERVICES
Strategy and Brand Development
Marketing and Lead Generation
Sales Training and Performance Improvement
Client Quote

"How to Sell Professional Services was an excellent program. John Doerr is a superb facilitator. RAIN Selling is a well organized, logical, and easy to follow process to improve business development performance."

 
- Kevin Coghlan
Director of Operations,
Environmental Health & Engineering