Boston – September 10, 2003 – The Wellesley Hills Group (WHG), announced today that WHG Principals John Doerr and Mike Schultz will speak on the topic of branding professional services in Waltham, Massachusetts on October 22 as a part of the Business Marketing Association, Boston Chapter's fall speaking series.
Details:
- Format: Dinner, Networking, and 1 Hour Keynote Speech
- Event Sponsor: Boston Business Marketing Association
- Date: October 22, 2003
- When: 6:00pm - 8:15pm
- Where: Waltham, Massachusetts
- More information: WHG Website or call 508-626-9991
Branding is the topic of much discussion - from conferences to business schools to seminars - but professional services branding is often overlooked. Because of this, many professional services marketing and branding programs under-perform in terms of helping the firm grow and generate revenue.
"How you brand an SUV, pair of jeans, or soft drink is different from how you brand a service firm," said John Doerr, WHG Principal and event co-presenter. "Understanding your firm's special qualities, your service promise, and your 'true north' are essential for building and communicating your service firm brand."
While price is often an issue when companies choose new professional service vendors, it is only one of many and usually somewhere down the line in order of importance in the buying decision. The firm's service promise, and their ultimate ability to deliver on that promise, typically overshadow price in terms of buying influence.
"Brand is key to differentiation in marketing professional services," noted Michael Schultz, Principal of the Wellesley Hills Group and event co-presenter. "You can leverage brand to help you source and retain profitable clients while at the same time shifting the buying focus away from price and towards overall value. In that sense, brand can be one of the most powerful weapons in your professional services marketing arsenal."
The event focuses on the delivery of how-to content on branding and marketing professional services. For more information and to sign up for this dinner and keynote speech, visit http://www.bostonbma.org.
About the Wellesley Hills Group
The Wellesley Hills Group assists consulting and professional services firms to achieve their growth and profit potential. World-class and emerging growth service firms rely on the professionals at the Wellesley Hills Group to help them develop, brand, market, sell, and manage their services and companies. For more information, visit the Wellesley Hills Group on the web at www.whillsgroup.com or call 508-626-9991.
Contact:
Mike Schultz
Wellesley Hills Group
508-626-9991
mschultz@whillsgroup.com
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