• Structure their presentations well
• Make their points clearly
• Use visuals and other media to underscore their points
• Connect with the audience, and
• Allow their personalities to shine through.

Common as it is to hear this advice, it's less common to see it all come together.

You will see it all come together if you watch the two and half minute presentation above.

Items of note:

• The presentation begins with "in conclusion." A perfect fit for its comedic and Pantagruelian purposes.
  
  
• Great visuals, but you won't see any PowerPoint. It won't be invented for more than a decade.
  
  
• Great use of non-diegetic sound to underscore and facilitate the progression of the presentation.
  
  
• The connection to the audience is one-to-one. Perry Lafferty, Bob Wood, Lee Currlin...these fellows were all CBS executives that would have a hand in green lighting the show.
  
  
• The comfort of credibility and experience are perfectly interwoven with the ideas of new, different, and progressive.
  
  
• The call to action, value proposition, and ROI are clear as bells.
  
  
• It's not about wants. The United States of America, he says, needs this show.
  
  
• Even though it's a self-described a sales pitch, with his passion, energy, and enthusiasm, I believe every word he says.

All this, and he's not even a human. Assuming you are, imagine what you can do in your next presentation if you put your mind to it.