| FRAMINGHAM, MA - August 20, 2008 - Wellesley Hills Group is pleased to announce that Mike Schultz, President of the Wellesley Hills Group and Publisher of RainToday.com, has recently been featured on Online Marketing with RSS Ray, a weekly radio program broadcast on wsRadio.com. In the program titled, “The Ins and Outs of Fees and Pricing for Marketing, Advertising, and PR Firms in 2008,” Mike Schultz shares research results from Wellesley Hills Group and RainToday.com’s latest benchmark report, Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008. Specifically, Mike reveals major findings including: - Average hourly rates in your industry, from new associates to firm leaders
- The financial effect having a strong brand has on a firm's ability to receive higher fees
- How often firms discount their fees prices and by how much
- How firms find what their competitor's prices are
- How often firms in your industry use pricing strategies such as fixed fee engagements, retainers, time and materials, value pricing, and other strategies
- Which firms get fee and margin pressure, and why
Mike also shares recommendations to help marketing, advertising, and PR firms maximize their fee and pricing structures to meet their overall revenue and growth goals.
Listen to the Interview.
Learn more or order your copy of Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008 on RainToday.com. About Wellesley Hills Group The Wellesley Hills Group (http://www.whillsgroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.raintoday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. About Online Marketing with RSS Ray Online Marketing with RSS Ray (http://www.rssray.com) is a weekly radio program broadcast on wsRadio.com. Topics include Search Engine Marketing, Email Marketing, Social Media Marketing and Online Performance Analytics. Guests include Robert Scoble, Bob Parsons, Bryan Eisenberg, Lee Odden, Mike Moran, John Jantsch and many other online marketing experts. Listen live each Wednesday at 6pm Eastern/3pm Pacific on wsRadio.com, the internet’s talk leader with over 2 million listeners. Contact Information
Karina Duran
Associate
Wellesley Hills Group kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082
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