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FRAMINGHAM, MA - July 15, 2008 - Wellesley Hills Group is proud to announce that Mike Schultz and John Doerr, Co-Presidents of Wellesley Hills Group and Co-Founders of RainToday.com, have recently been published in AccountingWEB’s weekly newsletter.
AccountingWEB published Mike and John’s article titled "Ramp Up Your Brand - Sledgehammers and Service Brand Preference," which describes the stages in the services branding process. In this article, the authors outline their Brand RAMP framework and methodology (Recognize, Articulate, Memorize, Prefer), and how it can lead to establishing a powerful services brand.
Read "Ramp Up Your Brand - Sledgehammers and Service Brand Preference" on AccountingWEB.
Read more articles written by Mike Schultz and John Doerr on the topics of services marketing and selling.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
About AccountingWEB
AccountingWEB (http://www.accountingweb.com) provides accounting news, information, tips, tools, resources and insight--everything you need to help you prosper and enjoy the accounting profession even more!
Contact Information
Karina Duran
Associate
Wellesley Hills Group
kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082
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