| FRAMINGHAM, MA - June 17, 2008 - Wellesley Hills Group is pleased to announce that Mike Schultz, President of Wellesley Hills Group, has been published on MarketingProfs, the website providing strategic and tactical marketing know-how for marketing and business professionals worldwide. MarketingProfs featured Mike’s article “The Myth of Differentiation,” which challenges the readily accepted notion in marketing of differentiation, or rather the belief that growth and profit hinge on a firm’s ability to set themselves apart from competition. Mike writes, “Much as firms might hear otherwise, being different isn't much of a factor in winning or keeping clients. Often, the "we're different" message affects them negatively.” In its place, he advises firms to focus instead on actually delivering the value to the market they say they deliver, and find ways to create a conversation with buyers around that message. The article continues to outline the things that truly matter to a buyer of professional services. Read “The Myth of Differentiation” on MarketingProfs. Note: Minor revisions were made to the article after being published on MarketingProfs. It can be found on Wellesley Hills Group's website under Its revised title "The Myth of Being Different." About Wellesley Hills Group The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services. About MarketingProfs Founded in January 2001, MarketingProfs (http://www.marketingprofs.com) specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media. Contact Information
Karina Duran
Associate
Wellesley Hills Group kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |