| FRAMINGHAM, MA - May 19, 2008 – Wellesley Hills Group is pleased to announce that Robert Croston, Vice President & Principal Consultant of Wellesley Hills Group, was recently quoted in American Banker. The article “Wachovia Phasing Out A.G. Edwards Brand” written by Steve Garmhausen discussed Wachovia’s decision to fade out the 121-year reputable name, A.G. Edwards, after having acquired it to become one of the nation’s largest brokerage firms. While some banks let acquired businesses keep their names, and others combine the names, Robert agreed with Wachovia’s decision as eliminating the name of an acquired business is the general rule in financial services and better for the long term. He added, “Five, 10, or 20 years down the road, Wachovia wants to be seen as that comprehensive financial services institution, and not have a lot of little things they have to explain off to the side." Robert also mentioned letting customers of A.G. Edwards know that their service will not be affected by the name change as a major key during the transition. He advised, “You want to make sure at all costs that you retain that existing customer base.” The article has also been republished in Financial Planning, and is available on their website. About Wellesley Hills Group The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services. Contact Information
Karina Duran
Associate
Wellesley Hills Group kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |