A while ago, I wrote a post called
In Defense of Capabilities Marketing. A lot of companies market only their benefits statements..."We'll increase your revenue...improve your efficiency...make you more competitive..." but don't ever say what they do. Often times, I'm already sold on the benefits of something. I just want to know a bit more about how you do it.
When it comes to lead generation, many folks who we speak to want to know how it works when we generate lead for our clients. Thus we've created this on-demand overview presentation of Services in Demand, Wellesley Hills Group's lead generation and relationship nurturing program. Have a look, and let me know what you think.