By Robert Croston and Patrick Cahill
The market drops 370 points in a single day, corporate earnings disappoint, and housing prices continue to sink. We are in uncertain economic times. We may be in a recession right now, or could slip into one next week... or next month.
With economic anxiety looming, many of our clients are asking: how should I position and market my firm in the year to come? Assuming yours is a healthy company, here are our general recommendations.
Read more to learn how uncertain economic times can create opportunity for your firm.
Marketing Expert Rachel Hayes Shares Strategy Insights
Wellesley Hills Group is pleased to announce the addition of marketing expert Rachel Hayes to the consulting team. Rachel brings thirty years of experience in professional services marketing to the firm. Particularly skilled in strategic planning, her work has included building and executing marketing strategies for clients such as Goldman Sachs, Andersen, Mercer Human Resources Consulting and the law firms of Hill & Barlow and Kirkpatrick & Lockhart (now K&L Gates).
Read this interview with Rachel, where she shares key strategy insights that will help increase ROI on your marketing efforts in 2008.
Workopolis TV Interview on Cold Calling (This video will open up in Windows Media Player.)
By Mike Schultz
The media likes cold calling. I got a call from Bruce Sellery of Workopolis TV a few months back and he asked me to give an interview on cold calling for his show. It aired last week on BNN, the Canadian equivalent to MSNBC, with approximately 4.2 million viewers per week.
The interview was conducted at the NASDAQ in New York City. This sounds glamorous, but like all TV interviews, I was stuffed in a tiny room, given an earpiece, and Bruce jumped into my head and asked me questions. I answered them to a camera, and that was that.
Enjoy the interview! (This video will open up in Windows Media Player.)
How to Set Appointments Through Cold Calling
An E-guide for Professional Services Providers and Business Developers
Time and again, service firm leaders and rainmakers have confessed having an aversion to cold calling. In fact, many service firm gurus argue that cold calling doesn't work - it's inconceivable, even, that you would give it a second thought.
But cold calling can be successful, if you use it correctly.
This 45-page cold calling e-guide includes:
- In-depth, exclusive interview with expert services cold caller, Sandy O'Dell who shares cold calling techniques, tips and tools
- Comprehensive checklist for how to set appointments through cold calling
- Tools for developing both a warm and cold calling script
- 7 on-point, relevant articles to help you through the entire process of cold calling to set the meetings you want
- Comprehensive checklist for how to set appointments through cold calling
Get your copy of this 45-page cold calling e-guide today!