The media likes cold calling. I got a call from Bruce Sellery of Workopolis TV a few months back and he asked me to give an interview on cold calling for his show. It aired last week on BNN, the Canadian equivalent to MSNBC, with approximately 4.2 million viewers per week.

The interview was conducted at the NASDAQ in New York City. This sounds glamorous, but like all TV interviews, I was stuffed in a tiny room, given an earpiece, and Bruce jumped into my head and asked me questions. I answered them to a camera, and that was that.