RACHEL HAYES, VICE PRESIDENT & PRINCIPAL CONSULTANT
Rachel Hayes has spent her thirty-year career in professional services marketing. She has held key positions in higher education, consulting, accounting, investment banking and law. After serving as Assistant Dean for MBA Admissions and Financial Aid at Washington University in St. Louis, she held marketing leadership roles at Goldman Sachs, Andersen, Mercer Human Resources Consulting and the law firms of Hill & Barlow and Kirkpatrick & Lockhart (now K&L Gates). In these positions, Rachel was responsible for building marketing strategies and executing annual marketing campaigns. Her work has included developing local, regional, national and international marketing initiatives as well as programs designed to address specific industry and/or practice group objectives. In February 2006, Rachel established her own marketing consultancy, which focused on the strategic and operational marketing needs of law firms. Her projects included restructuring a marketing department, implementing major events for an AmLaw 100 firm, and driving a re-branding program.
Rachel is also an experienced trainer and facilitator. She has trained consultants for the roll-out of a new product line, led senior executives in strategy-building sessions, developed and delivered business development training to junior lawyers and coached individual professionals in business development skill-building. She has been a featured speaker for programs sponsored by the Graduate Management Admission Council and the Legal Marketing Association.
An active member of Boston’s professional and civic community, Rachel serves on the Board of The Boston Club, Boston’s largest organization of senior executive women and is the former Board Chair of Chorus pro Musica.
More about Rachel
Rachel holds a B.A. in English and American Studies from Wesleyan University and an MBA from Washington University in St. Louis. She is an accomplished choral singer who has performed with the St. Louis Symphony Orchestra Chorus, Grant Park Chorus (Chicago), Singing City of Philadelphia (including appearances with the Israel Philharmonic and Cairo Symphony on their home stages), Greenleaf Madrigal Singers, the Liberty Belles Chorus and the award-winning quartet, The Belle Chords.