LEAD GENERATION & BUSINESS DEVELOPMENT STRATEGY

Seminar Description	As a service firm leader, you need to make decisions about marketing and business development that will shape the future growth and success of your firm. But how do you decide how much to spend to get the results you need? How do you choose among all of the lead generation options available to you such as cold calling, conference speaking, publishing, seminars, PR, Internet marketing…the list goes on? Once you get the leads, who should be responsible for following-up? Who should bring the new clients into your firm? And, perhaps most importantly, how do you get everyone on board, aligned, and supporting your growth goals? To help you answer these and other key questions that decision makers often face when developing proactive lead generation and sales strategies, Wellesley Hills Group is pleased to offer Lead Generation & Business Development Strategy: An Executive Breakfast Seminar for Consulting and Professional Services Firms.
What You Will Learn	At this interactive executive breakfast seminar, John Doerr, President of the Wellesley Hills Group and Co-Founder of RainToday.com, will share with you proven processes to help you develop a lead generation plan that works with your business development plans to achieve your growth goals. Specifically, Lead Generation & Business Development Strategy will help you: Develop a lead generation strategy that will lead to the greatest business development success Make decisions on how much you should spend on lead generation efforts based on your desired growth goals Identify the right level of resources needed to find and win new clients (and grow current clients)  Tighten lead management processes to ensure leads aren’t dropped, forgotten, or mishandled Understand your own culture of business development and what can be done to support client acquisition and client growth
Who Will Benefit	This seminar is designed for executive-level decision makers from consulting and professional services firms. Specific industries include: Consulting (Management, IT, HR, Training, etc.) Accounting and Financial Services Legal Services Architects, Engineers, and Construction PR, Marketing, and Advertising Other Business-to-Business Service Professionals
When	Thursday, February 7, 2008 from 8:00 AM to 9:30 AM (Continental breakfast and networking begin at 7:30 AM)
Where	Boston Marriott Newton (directions)  2345 Commonwealth Avenue Newton, Massachusetts 02466
Registration	Register yourself and bring a colleague for free Call (508) 626-9991 or Register Online
Special Offer	All attendees will be entered into a drawing to win a free copy of the 221 page benchmark report, What’s Working in Lead Generation (a $395 value).

Attendance is limited.

Reserve your seat for Lead Generation & Business Development Strategy today!