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FRAMINGHAM, MA - January 10, 2008 - Wellesley Hills Group is proud to announce that Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, has recently been published in the The Wire, the eNewsletter of the Oklahoma Society of CPAs, a nonprofit professional organization for CPAs.
The newsletter published Mike’s blog post titled “Giving the Store Away,” which reveals his thoughts about using free services as a hook. Mike writes:
Offering a service sample or an “entry service” can be a powerful marketing tool.
After all, most firms would agree, “Once a company experiences our services and
our people, they have a high degree of likelihood of continuing to work with us for
the long-term."
The blog post continues on to outline many factors Mike believes should be taken into consideration before deciding if this tactic is right for your business strategy.
Read more on “Giving the Store Away.”
About OSCPA
The Oklahoma Society of Certified Public Accountants (OSCPA) is the only statewide professional organization for Oklahoma CPAs. Formed in 1918 with a charter membership of 31, we unite over 6,000 CPAs in public practice, private industry, government and education.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services.
Contact Information
Karina Duran
Associate
Wellesley Hills Group
kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |