| Framingham, MA - October 4, 2007 - Wellesley Hills Group is pleased to announce that Bob Croston, vice president of Wellesley Hills Group, will host the PKF North America Webinar on October 9, 2007. In this webinar titled, Building the Brand, One Prospect at a Time, Bob, an expert in CPA firm marketing and brand development, will teach you how to: - Build your CPA firm brand using one-to-one marketing
- Use direct marketing to enhance brand awareness, reach, and power
- Align brand campaigns with direct response marketing
- Create value based offers to heighten your brand perception
- Develop a compelling value proposition for your services
- Know where to spend money to get the best results
- Avoid common pitfalls that derail CPA firm brand development efforts
- Create an ongoing touch plan to stay top-of-mind
- Develop brand name recognition and brand preference
Please visit www.pkfnan.org/www/araf-net/araf/events_calendar.aspx for more information about this event. About PKF North America PKF North American Network (http://www.pkfnan.org/www/araf-net/araf/signin.aspx) is an association of independently owned accounting and consulting firms with offices throughout the world. Organized around regional networks, the purpose of the association is to improve the profitability of its member firms while helping them maintain local ownership.
About Wellesley Hills Group The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. Contact Information
Karina Duran
Associate
Wellesley Hills Group
kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |