| FRAMINGHAM, MA - September 10, 2007 - Research report created by Wellesley Hills Group in conjunction with our publishing arm, Raintoday.com, was recently quoted in Entrepreneur Magazine. The article titled “Lead the Way” highlighted the three most effective lead generation tactics uncovered through research conducted for the generation our research report, What’s Working in Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services. The tactics mentioned: “warm” cold calling, speaking at seminars, and hosting events are only three of the top tactics effective in generating leads highlighted in this benchmark report created to help service firm leaders develop successful lead generation strategies. What's Working in Lead Generation looks at what professional services firms are doing now to generate leads (in terms of tactics, offers, who's responsible, budgets, etc.) and what they are planning to do in the future. It includes: - Data from over 730 Leaders of Professional Services Firms
- 221 Pages of Data and Analysis on How to Generate More Leads for Your Services
- 42 Charts and Graphs & 90 Data Tables
- Special Bonus Section: Industry-by-Industry Results
- Expert Commentary From Wellesley Hills Group & RainToday
- 22 Pages of Verbatim Comments and Advice on What Lead Generation Tactics Work and How to Make them Work
Download the 21-page Executive Summary, 6 Lead Generation Insights for 2007 Read the article "Lead the Way" published in the September issue of Entrepreneur Magazine. Learn more or order your copy of What’s Working in Lead Generation: A Benchmark Report on RainToday.com. About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services. Contact Information
Karina Duran
Associate
Wellesley Hills Group
kduran@whillsgroup.com
p. 508-626-9991 ext. 212
f. 508-848-3082 |