• Blog posts take sustained energy to write.
  
  
• Blogging takes marketing support (such as online linking, keyword optimization, technology, etc.) to get the full effect.
  
  
• Blogging takes time to take hold.
  
  
• Leaders still don’t understand (much as you might tell them) why they should blog.
  
  
• The blogger has to have something to say.
  
  
• The blogger has to have the boldness to actually say it.
  
  
• Legal departments have to get out of the way.
  
  
• Service business decision making takes too much time. Setting up the focus of the blog, who the bloggers will be, and what the topics the bloggers should post about would take forever at most firms.
  
  
• The decision to spend brain time blogging means that brain time won’t be spent on something else that someone else is advocating for. Leaders often hear the following request, “Boss, we need your time to focus more on <insert strategy here>.” There's only so much time.
  
  
• Service firm marketing strategy is generally behind the rest of the business world. Blogging is still too new.

All of these: tall orders to overcome.