| Industry: |
Land -use Consulting
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| Client: |
The Saint Consulting Group is a privately held management consulting firm widely recognized as the world leader in winning controversial land-use battles. Operating since 1983, their practice has enabled clients across numerous industry segments to secure needed public approvals for challenging and contentious land-use proposals.
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| Challenge: |
The client wanted Wellesley Hills Group to help them secure introductory meetings with key decision makers and executives at various "High Value Target" organizations. The client generated the list and Wellesley Hills Group was retained to conduct telephone outreach.
They required:
- Contacting specific key executives with decision making authority
- Messaging that clearly articulated their services with an explicit value proposition for the client
- Detailed transaction notes for future follow-up purposes
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| Intervention: |
Wellesley Hills Group:
- Worked closely with the client to frame customized outreach messages
- Called into these targets to arrange initial meetings
- Provided detailed outreach notes as requested
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| Results: |
Implementation of our phone-based lead generation efforts resulted in:
- Six meetings with key decision makers
- One sale
- One strong lead (still in the pipeline)
- Documented conversations with over 45% of the decision makers on the list
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