THE FUTURE OF PROFESSIONAL SERVICES LEAD GENERATION

Program Description	As a service firm leader, you need to make decisions about marketing and business development that will shape the future growth and success of your firm. But how do you decide between all of the lead generation options such as cold calling, conference speaking, publishing, seminars, direct mail, PR, referral programs, Internet marketing, and others? How do you know which mix will generate the most qualified leads? How much should you spend on each of them? To help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate leads, the Wellesley Hills Group is pleased to offer The Future of Professional Services Lead Generation. In this highly interactive session, Mike Schultz will share with you the newest research from RainToday.com on the future of lead generation. In this research conducted in late 2006, over 700 service businesses reported on what has worked, what hasn’t, and what they are planning to do in the future. Mike will share key findings from this report and teach you how to apply them to grow your firm.
What You Will Learn	At The Future of Professional Services Lead Generation, you will learn: What has worked and what hasn't for 700 professional services firms to generate new leads Which tactics are most effective to generate leads How to integrate direct and indirect tactics and use the right mix to get through to your prospects Which offers are likely to generate the highest response What other companies have done that works (real-life case studies, examples, and results data) How to avoid making common mistakes in lead generation tactic choice and implementation Along with our years of experience in marketing and business development for professional services, we will be sharing data from the newest research report on What's Working In Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services. With data from over 700 service businesses, this new research offers a detailed and insightful look into what has worked, what hasn't worked, and what professional services firms are planning on doing in the future in regards to generating leads. Plus, when you attend this seminar you will receive a complimentary executive summary of the report findings.
Who Will Benefit	Appropriate for leaders and managers in: Accounting and Financial Consulting Law Consulting (Management, IT, HR, Training, etc.) Architects, Engineers, and Construction PR, Marketing, and Advertising Other Business-to-Business Professionals looking to generate more leads
Date	May 3, 2007
Time	Program runs from 8:00 to 9:30 AM Continental breakfast and networking begin at 7:30 AM
Location	Langham Hotel, Boston, Massachusetts
Registration	$45 - Register yourself and bring a colleague free. Call 508-626-9991 Special offer: When you attend this event, you will receive an executive summary of our newest research on What's Working In Lead Generation. This summary will include key results data and advice from over 700 professional services providers.