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BOSTON, MA - On October 23, Mike Schultz shared with 210 B-to-B marketers a lead generation case study at MarketingSherpa's B-to-B Demand Creation Summit in Boston, MA. In his presentation, Mike shared creative samples and metrics on what worked in generating and nurturing leads for Wellesley Hills Group's client Deep Customer Connections.
"We don't use mail merge," said Mike Schultz of Wellesley Hills Group describing their nurturing campaign for Deep Customer Connections. "We figure out what we wanted to say to each of 400 companies and send different emails to each of them." He added, "Success in nurturing is not about your logo or your creative. It's memory. Would your campaign make them remember you in that elusive time of need?"
Read an overview of the Deep Customer Connections lead generation case study or learn more about attending the west coast B-to-B Demand Creation Summit on November 13-14.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services.
Contact Information
Erica Stritch
Senior Associate
Wellesley Hills Group
/29925_estritch@whillsgroup.com
p. 508-626-9991 ext. 201
f. 508-848-3082 |