FOR IMMEDIATE RELEASE
FRAMINGHAM, Massachusetts – September 15, 2006 – RainToday.com, the premier online source for insight and advice on marketing and selling for professional services firms, is conducting a webinar for professional services rainmakers, marketers, partners, and leaders to teach them the skills they need to succeed with sales conversations. This live webinar, How To Lead Masterful Sales Conversations, will be held on October 5, 2006 and October 10, 2006.
First run in January of this year, How To Lead Masterful Sales Conversations received rave reviews from attendees, so RainToday decided to offer more service providers the opportunity to attend. Paul Sutphen of RGL Inc. attended the webinar earlier this year, stating it was, "Very well done. It helped to put perspective on the steps necessary to conduct a professional sales meeting." Another attendee, Melody Foley of Moss Adams LLP said, "Very good webinar--it would be a great presentation for Partners and Senior Managers."
A highlight of the upcoming webinar will include research findings from RainToday's report, How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective. Specifically, attendees will learn about the top three most common mistakes buyers of professional services say they encounter, as well as how to avoid them. The webinar will also address how to engage new conversations with confidence, uncover client needs, deliver value in sales conversations, and move the conversation toward the close.
The webinar will be presented by John Doerr, Contributing Editor of RainToday and Principal of Wellesley Hills Group. John is a co-author of How Clients Buy and the ebook, Mastering Rainmaking Conversations. Drawing from his own experience and research, John will share best practices in selling professional services, as well as real-life sales success stories. Attendees of this webinar will also receive a free copy of the ebook Mastering Rainmaking Conversations.
Webinar Dates:
About Wellesley Hills Group and RainToday.com
The Wellesley Hills Group (http://www.WHillsGroup.com) specializes in working with consulting, professional, technology, and financial services companies to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (http://www.RainToday.com) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services.
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Wellesley Hills Group Contact Information
Rebecca Gould
Associate
Wellesley Hills Group
rgould@whillsgroup.com
p. 508-626-9991 ext.204
f. 508-848-3082
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