DEEP CUSTOMER CONNECTIONS: LEAD GENERATION AND BUSINESS DEVELOPMENT

Deep Customer Connections, the publisher of the Ease of Doing Buisness benchmark report, is an operations and process consulting firm focused on helping large organizations be “easy to do business with.”

Deep Customer Connections needed:

• More qualified, worthwhile leads with VPs and c-level prospects
  
  
• Consistent flow of qualified leads entering the pipeline
  
  
• Increased conversion of leads to new business
  
  
• Messaging that clearly articulated services and products with explicit value to the client
  
  

Wellesley Hills Group engaged a detailed analysis of the firm's overall marketing and sales process. They delivered specific recommendations in a marketing and sales plan and helped Deep Customer Connections implement this plan. Specifically, Wellesley Hills Group:

• Changed Deep Customer Connections':
  • Prospect segmentation and targeting
  • Firm value proposition and messaging
  • Lead generation process and tactics
  • Initial new business development meeting process and discussion topics
    
    
• Built a sales and marketing tracking system
  
  
• Trained and coached firm leaders on business development
  
  
• Implemented Services in Demand Lead Generation plan
  
  

Implementation of recommendations and Services in Demand resulted in:

• Successful entrance into a new market segment
  
  
• Increased efficiency and accuracy in management of new business pipeline
  
  
• A fivefold increase of new deals in the pipeline
  
  
• Addition of 6 new clients within a 6-month span
  
  
• Development of a web-based mechanism for generating inquiries (over 100 inquiries generated)