| Industry: | Training
| | Client: | A global organizational development company that offers a full range of conferences, institutes, summits, public workshops, and distance learning programs.
| | Challenge: | Develop, market, and operate for-profit technology training centers for various remote clients throughout the United States.
| | Intervention: | Wellesley Hills Group's consultants analyzed each local market in detail, including each potential site's: - Advertising and marketing vehicles
- Location selection
- Market potential
- Competition
- Instructor availability
- Market need for specific technical skills
In addition, our consultants conducted a brand recognition and perception study to review the acceptance of each center within the various markets.
| | Results: | Within two years of working with our consultants: - The company established and started running twelve technical training centers with nineteen classrooms
- The twelve centers produced over $7 million in revenue
- The sales and marketing process and metrics that were created for lead generation, follow-up, and close resulted in exceptional closing rates of better than 10%
- The updated processes allowed for continuous lead generation improvement over time, and significant savings in advertising costs
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