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SALES PERFORMANCE IMPROVEMENT

Industry:Professional Services

Client: The sales organization of a multi-national firm.

Challenge: The client needed to revive lagging sales and per project profitability. They faced the additional complication of transferring their 15-year entrenched independent representative network into an employee-based professional sales force. They could not risk losing sales momentum during the transition.

Intervention:   Wellesley Hills Group's consultant engaged a detailed analysis of the organization's:
  • Sales history

  • Compensation plans

  • Territory segmentation

  • Staffing

  • Strategic objectives

After analyzing the organization, our consultant also coached the management team on how to present major changes to the sales force, including:

  • The new organizational structure

  • The organization's goals

  • The new compensation plan
Results: The transition from an independent representative sales force to a professional direct internal sales organization was completed on schedule. As a result:
  • The greater than 10% upturn in sales exceeded management's expectations

  • Per project profitability went up in one year by 25% to produce an additional $2 million in profit

  • The new compensation plan helped to retain 90% of the existing sales force, and attrition was from underperformers