HomeClientsCase StudiesSeminar Marketing

SEMINAR MARKETING

Industry:Consulting and Training

Client: A rapidly growing consulting and training company.

Challenge: The client had outgrown its ability to deliver high quality seminars profitability. They needed a new seminar strategy to increase new offerings, improve seminar sales and marketing, and upgrade the quality of delivery and service in order to keep pace with their growth targets.

Intervention:  Wellesley Hills Group's consultants engaged a detailed analysis of the company's:
  • Service offerings

  • Seminar marketing and sales efforts

  • Delivery and operations systems

  • Evaluation and feedback methods

Our consultants also:

  • Ran a training session for the client's consultants and instructors

  • Implemented continuous improvements for all points of customer contact
Results:After working with Wellesley Hills Group's consultants:
  • Seminar and consulting revenue increased three-fold over a three year period

  • Quality, as measured by customer evaluations, money-backs, and repeat business, increased by 25%

  • Efficiency and teamwork, inspired by the re-engineered operational system, allowed company management to save significantly on event delivery, seminar marketing, and travel costs