EVERON TECHNOLOGY SERVICES: GROWTH STRATEGY AND ADVISORY SERVICES
| Industry: | Technology
| | Client: | Everon Technology Services is an IT services firm seeking national growth and expansion. Everon is a leader in their industry, widely praised for their innovative approach to providing small business technology services, commitment to operational excellence, and dedication to customer service and satisfaction.
| | Challenge: | Everon sought guidance to help them make intelligent decisions about marketing their services and growing their firm.
| | Intervention: | The Wellesley Hills Group worked with Everon to achieve their goals by: - Helping Everon to share the value and vision of their service set through various offers, including in-person seminars, white papers, speeches, webinars, letters, newsletters, and proposals
- Advising Everon on the process for raising fees for their services
- Training Everon's management on the best practices and skills for professional services business development through the Rainmaker Development Program
- Helping Everon with improving their brand, Internet marketing, direct marketing, and sales results
| | Results: | Through working with Wellesley Hills Group, Everon: - Now has a marketing and demand creation plan laying out the roadmap for ongoing marketing and lead generation tactics
- Successfully increased their prices, yielding continued growth and improved margins
- Ran webinars and seminars for the first time, collecting over 500 registrations for the combined events
- Collected leads from their new marketing tactics and events that continue to fill the pipeline of the company
- Experienced 250% overall growth during the year
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Client Comment "With Wellesley Hills Group's guidance, we were able to follow a marketing road map that built the foundation for communicating our services to small business customers on a regional and national level. Their document and tactics built a model that we can now repeat and follow as the business continues to scale up."
- Dave Liniado, President, Everon Technology Services
