EVERON TECHNOLOGY SERVICES: SALES PERFORMANCE IMPROVEMENT
| Industry: | Technology
| | Client: | Everon Technology Services is an IT services firm seeking national growth and expansion. Everon is a leader in their industry, widely praised for their innovative approach to providing small business technology services, commitment to operational excellence, and dedication to customer service and satisfaction.
| | Challenge: | Everon needed help strengthening the link between their sales force structure, expenditures, and results.
| | Intervention: | Wellesley Hills Group was hired and: - Analyzed the overall structure and setup of Everon's sales force
- Analyzed the dollars spent in sales and correlated them to the results of the sales force on an individual level
- Provided insight on Everon's sales performance versus the industry standard
- Delivered training to improve sales results
- Worked with Everon to develop recommendations on major changes to internal sales force structure, external sales channel structure, and staffing
| | Results: | Everon's implementation of Wellesley Hills Group's recommendations resulted in the:
- Lowering of overall sales department monthly spend by 40%, with an increase in sales performance year over year in excess of 80%
- Discontinuing of one major sales channel that did not produce results
- Continuous improvement in overall sales results from the sales force, even in the face of major restructuring and lowering of costs
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Client Comment "The Wellesley Hills Group provided the guidance to focus our sales efforts and work towards a model that could be both successful and scalable. This model was a combination of the appropriate sales channels and marketing mix to deliver the right cost per sale. Sales have continued to grow at a double digit pace based on their guidance."
- Dave Liniado, President, Everon Technology Services
