FULL COMMUNICO LTD. COMMENTS

On Strategy and Marketing: "We feel as though the Wellesley Hills Group is the marketing arm of Communico and rely on them just like we rely on any one of our trusted associates. They have facilitated a number of strategy meetings for us, helped us clarify our niche and focus, and helped us penetrate our market more successfully.

On the Website: "We have gotten phenomenal feedback on our website. Clients and prospects have found it is attractive, easy to navigate, and very useful. All of our Relationship Managers go to it for our sales calls over the phone. It also allows prospects to go right to it for internal sales presentations, which we have been told is very helpful.

"The website represents our values and what we stand for. I love sending people to our website, because I know they will have an experience that represents the kind of contact I would like them to have with Communico.

"Wellesley Hills Group was very easy to work with and led us through this process with logic and professionalism. It is a big deal completely rebuilding one's website, and they were first-class professionals from the get-go and every step of the way.

"The website itself is easy to work with if we want to change some copy, or put in a new piece. Because the content management system we use is so easy, we always have fresh content, ideas, and updates on our website. And now we do this ourselves and with no hassles."

On Workouts Product Launch: "The Wellesley Hills Group has been an amazing partner on the development and launch of our newest product, MAGIC® Workouts. This is the first time we have moved into developing software to support our training and consulting, so we had quite a learning curve. They helped us develop a product plan and think through all the ramifications. They gave us key feedback all the way along that helped us with course corrections and saved us time avoiding unnecessary detours. 

"When we got close to the launch, they developed an entire marketing plan after surveying a number of our clients and prospects to discern their interest. They also analyzed 15 of our top competitors to find out about their offerings and pricing. The marketing plan was very thorough and thoughtful, reflecting true expertise in the market.

"They were very flexible and we calibrated the plan together until we were ready to launch, all the while giving us their expert counsel in terms of where we could get the biggest bang for our buck. We are in the middle of implementing our plan now. I feel like the implementation aspect of their work is as strong as the planning."

On Thought Leadership: "Wellesley Hills Group has been instrumental in helping us develop a thought leadership position in the writing of our MAGIC book How to Talk With Customers. They worked with us from idea to assembling the book team, to writing the book proposal, to pitching it to many publishers, to getting it accepted by Jossey Bass, and even in editing some of the chapters to make them really sing.

"Wellesley Hills Group helped us take our existing newsletter and turn it into an e-newsletter. This has saved us thousands of dollars with every issue and increased our reach. (It also saves paper, which we value.) By posting each issue on our website after it goes out, we have a way for anyone to instantly access articles, and we can refer people to them with ease. Some of our articles have also been picked up by other newsletters and increased the scope of our outreach.

"The Wellesley Hills Group acts bimonthly as trusted production editors helping us refine each article and send out each newsletter. They also helped us develop the design, so that it fits with our website.

Overall: "The bottom line for me is that the team at Wellesley Hills "gets it." They are all the epitome of professionalism. They live their espoused values as few firms do: 

• "They are passionate about what they do. When we hit on an idea together that they think has potential we definitely hear about it!
  
  
• "They make and keep commitments, even when the time frames seem nearly impossible.
  
  
• "Their straightforwardness makes it a joy to do business with them because we know they will not hold back.  They are completely authentic.
  
  
• "They are open to talk about any issues that come up and are fair about how to deal with them.
  
  
• "They are accessible and responsive to our needs. They are true partners.
  
  
• "They are not ego-driven know-it-alls (although they have enough wisdom to be).  I feel like they are willing to learn with us, and teach when appropriate. I often say to my colleagues, 'Let's get Wellesley Hills Group's perspective on this...'
  
  
• "Their dedication to the success of others is demonstrable. I really feel like they are serving us, versus serving themselves while doing business with us.'
  
  
• "All I can say about the balance aspect of their lives is that we have enjoyed their company for our annual golf date, and we have often spoken about their active lives outside of work.

"They are real people."
 
Sandy Wilder
President
Communico, Ltd.

Back to Communico Ltd. Case Study