In conjunction with Wellesley Hills Group's publishing arm, RainToday.com, we conduct benchmark research on professional services marketing and selling to provide service firm leaders with data, analysis and advice for growing your firm.
FEES AND PRICING BENCHMARK REPORT: CONSULTING INDUSTRY 2008 A key element of growing your consulting firm is keeping ever-vigilant watch over your competition...who are they? What space do they occupy? Why do they attract – and retain – the same clients you aggressively pursue? What marketing and sales strategies do you need to put in place to guard against competitive inroads and help secure a profitable, leadership position? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans.
With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. The report includes: - 69 Pages of compelling content, expert commentary, and incisive analyses
- 70 Charts and tables that explicitly detail surprising findings
- 7 Major pricing recommendations to recharge your marketing and sales outreach
- A median hourly rate index broken down by industry specialty, level of professional, and firm category (brand leaders and premium-price firms)
- Aggregate insight culled from 645 executives in the Consulting Industry
Learn more or order your copy from RainToday.com
WHAT'S WORKING IN LEAD GENERATION BENCHMARK REPORT
 As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm.
But how do you decide between all of the lead generation options such as cold calling, conference speaking, publishing, seminars, direct mail, PR, referral programs, Internet marketing, and others? How do you know which mix will generate the most qualified leads? How much should you spend on each of them? What's Working in Lead Generation Benchmark Report will help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate leads. The report includes: - Over 150 Pages of Data and Expert Analysis on How to Generate More Leads for Your Services
- 32 Charts and Graphs
- 43 Data Tables
- Expert Commentary and Analysis
- Data from over 730 Leaders of Professional Services Firms
- 22 Pages of Verbatim Comments and Advice on What Lead Generation Tactics Work and How to Make them Work
- Download the Executive Summary, 6 Lead Generation Insights for 2007
Learn more or order your copy on RainToday.com.
HOW TO BECOME A THOUGHT LEADER
 What's the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin? How long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader answers these questions and more.
Report features include 100 pages of expert analysis on how to become a thought leader in your filed, 95 pages of stories and advice from 9 thought leaders in professional services, and 20 learning checklists and questions for self-evaluation. "The study [How To Become A Thought Leader], which draws on the perspectives of recognized thought leaders such as Marshall Goldsmith, Martha Rogers, Michael McLaughlin, Bruce Marcus, and Brian Carroll, offers guidance and best practices to help you elevate yourself and your company in the marketplace. I'm intrigued by the report's simple equation: successful thought leadership = passion for a subject + relevance to an audience + market reach."
- Britton Manasco, Elevation: From Thought Leadership to Market Leadership Blog Learn more or order your copy on RainToday.com.
HOW CLIENTS BUY: THE BENCHMARK REPORT ON PROFESSIONAL SERVICES MARKETING AND SELLING FORM THE CLIENT PERSPECTIVE
 In a survey of 200 buyers of professional services, representing $1.6 billion in services purchased, this report uncovers how clients identify, evaluate, and eventually decide to hire accounting, consulting, IT, legal, and other service providers.
Report features include 170 pages of easy-to-read content, 70 charts and tables, 105 direct quotes from the buyers, and expert commentary and analysis from services marketing and business development professionals. "Understanding how clients buy services can make or break a professional services business, and RainToday's researchers have cracked the code on this essential issue. How Clients Buy won't sit on your shelf. It will become a key ingredient to your business development strategy."
- Michael McLaughlin, Principal, Deloitte Consulting, and author of
Guerilla Marketing for Consultants Learn more or order your copy on RainToday.com
THE BUSINESS IMPACT OF WRITING A BOOK: DATA, ANALYSIS, AND LESSONS LEARNED FROM PROFESSIONAL SERVICE PROVIDERS WHO HAVE DONE IT
 Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming and confusing. The Business Impact of Writing a Book offers advice from authors who've done it and gives you the data on what publishing a book can do for you and your professional service practice.
Report features include 80 pages of content and expert commentary, 40 charts and graphs, insight from credited authors such as Chip Bell, C.J. Hayden, Patrick McKenna and 200 other authors, and key statistics on costs, direct and indirect revenues, and marketing. “My first reaction was, Of course, you don't need a study for this. But the more I read, the more impressed I was with your validating this and providing so much expert opinion and analysis.”
- Alan Weiss, Author, Million Dollar Consulting Learn more or order your copy on RainToday.com
THE ULTIMATE GUIDE TO PUBLISHING AND MARKETING A BUSINESS BOOK
 Publishing a business book can vastly improve your ability to raise your fees, close deals, generate new leads, and improve your professional reputation overall. So how do you go about publishing and marketing a book to grow your practice?
In The Ultimate Guide To Publishing & Marketing A Business Book, you will learn how to find a literary agent, write a winning book proposal, pitch your to publishers, market your book, and more. Plus you will receive 19 in-depth interviews from seasoned business book authors, literary agents, acquisitions editors, and publicists that will help you uncover the realities of the publishing industry. "This report lives up its name. It not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book. This report will pay for itself many times over in the time and aggravation it will save you."
- Tom Pick, The WebMarketCentral Blog Learn more or order your copy at RainToday.com. |