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Company Overview 
Industries We Serve 
Accounting 
Architecture, Engineering and Construction 
Consulting 
Colleges & Universities 
Financial Services 
Legal 
Technology 
Training and Executive Education 
Challenges We Solve 
Challenge - Growth Strategy 
Challenge - Price Competition 
Challenge - Profitability 
Challenge - Firm Performance 
Challenge - Market Research 
Challenge - Client Research 
Challenge - Lead Generation 
Challenge - Establishing a Brand 
Challenge - New Service Launch 
Challenge - Thought Leadership 
Challenge - Implementation 
Challenge - Specific Marketing Tactics 
Challenge - Sales Training 
Challenge - Sales Performance Improvement 
News 
Mike Schultz Published in OSCPA's The Wire 
Wellesley Hills Group and RainToday.com Selected as Content Partners for Hoover's, Inc. 
Mike Schultz Published in Sales Lead Management Association's Newsletter 
Mike Schultz published in Periscope 
Mike Schultz to speak at Babson College 
Mike Schultz Featured on The SalesRoundup Podcast 
Mike Schultz Featured on Raindancing Expert Audio Series 
Mike Schultz Featured on Canada's Workopolis TV 
Marketing Expert Rachel Hayes Joins Wellesley Hills Group Consulting Team 
Sandy O'Dell Published in EyesOnSales 
John Interviewed by SalesPro Secrets Vault 
Patrick Cahill to Speak at Salesforce.com Boston Success Tour 
Mike Schultz published in CPA Insider 
John Doerr acknowledged in The Equity Club 
RT highlighted in Entrepreneur Magazine 
New E-Book: The One Piece of Advice You Can't Generate Leads Without 
Mark quoted in Arizona Business Gazette 
Mike Schultz to speak at LMA NE Conf. 
Bob Croston to host PKF North America Webinar 
Mike Schultz to Speak At TiE SMB - SIG 
Mike Schultz to Speak at the AICPA Marketing Forum 
WHG Expands With the Addition of Three New Team Members 
Mike Schultz Published in Top Dog Sales Secrets 
Bob Croston Speaks at Intermarket Agency Network 
Buzz Marketing for Technology Blog Interview 
2006 News 
2005 News 
2004 and 2003 News 
Leadership 
John Doerr, President 
Mike Schultz, President 
Rachel Hayes, Vice President & Principal Consultant 
Sandy O'Dell, Senior Consultant 
Robert Croston, Vice President & Principal Consultant 
Erica Stritch, Consultant and GM of RainToday.com 
Values 
Careers 
Office Administrative Support 
Inside Sales 
Senior Editor - Content Development 
Directions 
Privacy Policy 
Services
Strategy and Brand Development 
Business Growth & Marketing Strategy 
Brand Development 
Leadership Development 
Client and Market Research Consulting 
Marketing and Lead Generation 
Lead Generation 
Thought Leadership 
Brand Identity and Implementation 
Professional Services Marketing Capabilities 
Sales Training and Performance Improvement 
Business Development Coaching 
Sales and Business Development Performance 
Programs & Events
Speaking and Facilitation 
Events Calendar 
Rainmaker Development Program 
Contact a Coach 
Why Choose Rainmaker Development Program 
How to Sell Professional Services 
Selling the Value of Your Services 
Generating Leads and Creating Demand 
Cross Selling and Up Selling Services 
B-to-B Demand Generation Summit 
Lead Generation Best Practices 
How to Grow Your Client Base 
Generating Services Revenue 
Rainmaker Networking 
Marketing Professional Services 
Branding Service Businesses 
Register for Events 
Marketing Expert Rachel Hayes Shares Strategy Insights 
Ideas
Services Insider Blog 
Articles 
Tips For Building Your Brand Through Lead Generation 
Four Things To Do When Clients Pressure You for Lower Fees 
The Differentiation Myth 
The Formula for Lasting Client Relationships - Respect and Passion 
Four Overlooked Ways for Uncovering Top-Notch Prospects 
I'm Too 'Busy' to Sell: 6 Time Management Tips 
'The Dumbbells Cut Back...The Smart People Don't': The Upside of Recession 
Three Cornerstones For Cold Calling 
Sales Software - How To Determine If It's Pushing You Forward Or Holding You Back 
A Paradigm Shift for Your Articles 
Git R Done: Executing Your Lead Generation Plan 
The Ten Commandments For Shortening Your Sales Cycle (Over Time) 
Beyond Proofreading: The Real Way to Edit and Brand Your Writing 
Top 10 Lead Generation Mistakes 
How To Become A Thought Leader 
Cold Calling Works 
The One Piece Of Advice You Can't Sell Without 
How To Create a Brand One Prospect at a Time 
Prospects When You Least Expect Them 
Making Lead Generation Work #2 
You Can Lead A Horse To Water 
15 Ways To Kill Your Lead Generation Effectiveness 
Services Marketing: Do You Tangibilize? 
Becoming a Thought Leader 
Is Your Marketing Plan Window Dressing? 
Generating Leads, Brand, Relationships, and Trust at the Same Time 
Do Cold Call Meetings Really Work? 
Five Steps to Getting the Fees You Know You Deserve 
Six Tips for Getting Your Articles Published 
And Your Little Dog, Too 
How to Unseat an Incumbent Service Provider 
The Truth About Building a Service Brand 
Consumer and Services Branding 
Four Not So Little Things 
How did we do? 
Don't Worry About Your Competition 
Do You Know What Your Clients Really Need? 
A Modest Proposal about Proposals 
Top Five Things NOT To Do When Cold Call Selling 
Value proposition 
Active Listening and Active Rainmaking 
Selling Professional Services: Seven Tenets for Creating Sacred Selling Time 
Five Elements of an Effective Website Landing Page 
How Buyers Describe You as a Seller 
Your Fees Are Too High 
Tighten Lead Management - Small Improvements Yield Big Results in Revenue and Profit 
Staying Top of Mind (Without Being a Pain in the Neck) 
The Power of the Marketing Pyramid 
I Like Them Better - Bringing Rapport to Rainmaking 
Services Marketing is Moving Online - Are You? 
The Too 'Salesy' Paradox: Why Professional Service Providers Can't Sell 
Communicating the Value of Your Services: Creating a New Reality 
What's Missing from Service Firm Marketing Strategies 
Service Business Management: Nine Common and Difficult Challenges 
Laws of Branding: Immutable or Refutable? 
Smoothing the Transition from Business Developer to Trusted Advisor 
Cold to Gold - Getting the Most from Cold Call Set Meetings 
Crafting a Rainmaking Firm: A Window into Sales Performance 
Services Marketing Haiku 
Trust and the Building Blocks of Business Development 
Telephone Selling: 5 Steps to Overcoming Telephobia 
You Won the Client! Now Start Marketing to Them 
Proposal Writing: Proposals with Focus Win New Business 
7 Misconceptions about Professional Services Lead Generation 
Buy Before You Buy - Getting Paid for Lead Generation 
Services Selling: I Didn't Raise You To Be A Salesman! 
Papayawhip, Peachpuff, or Peru: Graphic Design Advice that Could Save Your Life 
RAMP Up Your Brand - Sledgehammers and Service Brand Preference 
Proposal Writing: When it Comes to Fees, No One Likes Surprises 
My Dog Ate My Rolodex: Nancy Reagan and Beyond 
For Service Businesses, Passion Boosts Profit 
Focus or Diversify? 
Seven Sales Coaching Tips 
Leadership: It's Not About You 
Support the Best Sales Reps 
On Service Branding, Differentiation, and Market Share 
Financial Services Branding and 'True North' 
Business Development: When Selling Services, Focus on the Goal 
Selling Techniques: To Overcome Lack of Urgency, Ask, 'What Won't Happen?' 
Win More Service Customers With the Right Sales Techniques: Engage People, Not Prospects 
Services Selling Techniques: Avoiding the 'Too Salesy' Trap 
From Client Satisfaction to Client Loyalty: If You're Delivering Services, You're Selling 
Sales Call Planning: What to Know Before Every Sales Call 
Take the Pain Out of Selling Professional Services 
Legacy of the Three Martini Lunch: Seven Guidelines for Professional Networking 
RAIN Selling - How Rainmakers Lead Sales Conversations 
Business Development Articles: Do You Talk Too Much? 
Seminar Planning and Marketing: Seven Tips to Increase Attendance 
Five Effects of a Website on a Service Business Brand 
We Don't Do Marketing 
Utilizing Databases for Professional Services Marketing 
Is Direct Mail Dead? 
Articles on Branding: Most Powerful Professional Services Branding of All 
Avoid the Revenue Rollercoaster Trap with Consistent Lead Generation 
Sales Lead Generation: Does Yelling Help? 
Lead Generation Attention Deficit 
Open Ended Sales Questions 
How Many Copies Do Business Books Sell? 
The Effects of Selling More Copies of Your Book 
Services Insider Newsletter 
September 2006 
RainToday.com 
Research 
White Papers and E-Books 
Download What's Working in Lead Generation Executive Summary 
On-Demand Webinars 
Marketing Resource Center 
Sales Resource Center 
Contact Us
Clients
Case Studies 
Seminar Marketing 
Sales Performance and Client Satisfaction Improvement 
Marketing, Messaging, and Pricing Strategy 
Trade Show Sales Improvement 
Sales Performance Improvement 
Instron: Client Research and Brand Analysis 
NOAA: Brand Development 
Bank of America: Marketing 
Marketing Strategy and Implementation 
Nellie Mae: Brand Development 
Marketing and Sales Performance Improvement 
Fitchburg State College: Brand Development 
Revenue Growth 
AMA: Market Research and Analysis 
Communico Ltd: Marketing and Sales Strategy and Implementation 
Marketing Strategy 
BrassRing: Brand Development and Implementation 
Everon Technology Services: Sales Performance Improvement 
Everon Technology Services: Pricing Optimization and Margin Improvement 
Everon Technology Services: Growth Strategy and A